Our growing serum collection would suggest we know a lot about treating your skin concerns. 

And we do! In fact, our eyes light up with the question “How do I know which serum is right for me?”. 

If your face has been feeling a little lost, the usual product lineup is no longer letting you glow, then it’s time to press pause and make sure you’re giving it (your skin) what it needs (an active Alpha-H serum). 

But first, a very quick recap:

What does a serum do?

Serums are your go-to treatment product, sandwiched between a cleanser and moisturiser for optimal performance. They’re lightweight, (generally) water-based products that help treat specific skin concerns like: fine lines and wrinkles, uneven tone and texture, dehydration, dryness, breakouts, redness and sensitivity too. 

When you want to target more than one concern, you learn to layer. A little more on that here. 

Unpacking the Alpha-H serum collection. 

Hyaluronic 8 Super Serum 

A groundbreaking serum made with eight multi-weight hydration ingredients, plus ectoin, to deliver long-lasting hydration and skin barrier protection. It will plump the skin, protect existing collagen stores, and help soften the appearance of fine lines. 

Made for: all skin types.

Helps with: fine lines and wrinkles, loss of elasticity, dryness, dehydration, oiliness, and shine. 

Midnight Reboot Serum 

A serum to reboot your skin’s longevity while you sleep, using a potent blend of 14% glycolic acid and 1% retinoid complex for age-defying results. It helps firm the skin, even tone, and accelerate cell renewal. 

Made for: all skin types, especially mature and sun damaged skin.

Helps with: fine lines and wrinkles, uneven tone, uneven texture, dullness, and uneven skin tone. 

Multi-Peptide Revitalising Serum

A 360° serum packed with a cocktail of peptides, growth factors, and amino acids for immediate rejuvenation and long-term protection. It will hydrate the skin, smooth expression lines, and boost barrier strength.

Made for: all skin types, especially those looking to slow signs of ageing. 

Helps with: fine lines and wrinkles, loss of elasticity, and dullness. 

Vitamin A Serum

A combination vitamin A serum (0.3% retinol and 1% bio-retinoid) designed to increase cell turnover and reduce the visible appearance of fine lines and wrinkles. It will restore bounce to the skin, even any discolouration, and reveal a more youthful complexion. 

Made for: all skin types, especially mature faces. Recommended use for 25+ only. 

Helps with: fine lines and wrinkles, uneven tone, uneven texture, dullness, breakouts, and oiliness. 

Vitamin B Serum

A deeply replenishing serum that will protect the skin from free radical damage while enhancing the skin barrier’s natural function. It will plump the skin, reduce the potential for moisture loss, and with 5% niacinamide, simultaneously improve tone and texture. 

Made for: all skin types. 

Helps with: fine lines and wrinkles, uneven tone, uneven texture, dryness, sensitivity, and blemishes. 

Vitamin C Serum

A hydrating serum powered by next-gen vitamin C that is as effective as it is gentle on the skin, helping to boost brightness and reveal your skin’s natural radiance. It will help improve uneven skin tone and maintain skin hydration. 

Made for: all skin types. 

Helps with: fine lines and wrinkles, uneven tone, uneven texture, dryness, dehydration, and dullness. 

Vitamin E Serum

A restorative ‘first aid’ serum with 1% ceramide complex to expertly calm dry, damaged, or sensitised skin. It will help reduce any irritation in the skin, reinforce barrier defence, and supercharge the skin’s natural healing process. 

Made for: all skin types. 

Helps with: dryness, dehydration, redness, irritation, inflammation, and sensitivity. 

For clinical results at home, you have to have the right serum on rotation. So choose wisely. 

Then watch as our award-winning, bestselling formulas get your skin in the best shape of its life.