Vitamin B Serum with Niacinamide

Protective daily serum
25ml / 0.84 fl oz
Rated 4.7 out of 5
Based on 100 reviews
Regular price $64.00 $30.00
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Hydrate, protect and revive your skin with this genius blend of B vitamins. Fortified with Niacinamide, Hyaluronic Acid, Panthenol and Copper Tripeptide, these powerful actives hydrate and shield the skin from damaging environmental aggressors, thereby reducing the appearance of premature ageing.

Take our Vitamins Quiz and receive the perfect AM/PM match for your skin needs. 

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Suited to

All skin types

Good to Know

  • pH of 5.2 - 5.6
  • Vegan
  • Cruelty-free
  • Clean Formula
  • AHA Free
  • Safe for pregnant and breastfeeding mothers
  • Made with locally sourced botanicals
  • Made with love in Australia

In a Clinical Trial...

Wrinkle depth was reduced by almost 31% after 8 weeks

See full clinical trial
Details
  • 5% Niacinamide (Vitamin B3) and 1% Panthenol (Pro Vitamin B5) enhance the skin's barrier function
  • Copper Peptides promote collagen production to firm and smooth the skin
  • Hyaluronic Acid boosts hydration
  • Chia Seed Extract helps to prevent water loss
Ingredients

Aqua (Water), Glycerin, Niacinamide, Methyl Gluceth-20, Salvia Hispanica Seed Extract, Sodium Pca, Panthenol, Phenoxyethanol, Ferulic Acid, Hyaluronic Acid, Polyacrylate Crosspolymer-6, Wheat Amino Acids, Caprylyl Glycol, Sodium Hyaluronate, Disodium Edta, Citric Acid, Lactobacillus Ferment, Copper Tripeptide-1, Hydroxyproline, Ci 42090 (Blue 1) (Fdc Blue #1-Aluminum Lake).


Formulated without Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

Key Ingredients 

5% Niacinamide

5% Niacinamide

Works to help reinforce and enhance the skin’s barrier function. Can assist to reduce the appearance of uneven skin tone, fine lines and wrinkles and prevent trans-epidermal moisture loss.
1% Panthanol

1% Panthanol

Known to soothe, soften, and moisturise the skin, Panthenol (also known as Vitamin B-5) improves barrier function and helps to reduce the appearance of fine lines and wrinkles. It also has antibacterial and anti-inflammatory properties.
Copper Peptide

Copper Peptide

Peptide technology acts as a carrier to bring the copper trace element to the skin cells, promoting collagen which may then assist in skin firmness, smoothness and a reduction in the appearance of fine lines and wrinkles. 
Chia Seed

Chia Seed

A powerful humectant known to assist with wound healing, Chia Seed has anti-inflammatory, antioxidant and anti-irritant benefits as well as being pro-collagen synthesis.

How to Use

Press 2 or 3 drops each morning to a cleansed face, neck and décolletage.

Follow Vitamin B with your preferred Alpha-H daily moisturiser for maximum glow factor.

I have severely dehydrated skin that tends to flake. Using this morning and evening for a month, and my skin has transformed!
- Bamford
Customer Reviews
average rating 4.7 out of 5
Based on 100 reviews
  • 5 Stars
    87 Reviews
  • 4 Stars
    5 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    3 Reviews
92% of reviewers would recommend this product to a friend
100 Reviews
Reviewed by JS
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Nice serum!

Niacinamide does wonders for my skin and I really like the way this serum makes my skin feel, especially the morning after using it. I alternate it with a retinal every other night and it is soothing and hydrating. It feels a bit sticky straight out of the dropper but absorbs fully and quickly into my skin.

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Reviewed by Emma J.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Sensitive
Skin Concerns
  • Redness & Inflammation
  • Dryness
  • Large Pores
  • Sensitivity
  • Oiliness
Rated 5 out of 5
Review posted

LOOOOVE this serum

I cannot live without this, it has balanced out my oily skin so much and reduced a lot of redness. Great for sensitive skin and super hydrating over winter.

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Reviewed by Samantha C.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

I can’t live without this product

Really helps even my skin tone which has pigmentation and acne. It’s not a dramatic difference product, but I definitely notice a difference which makes me feel more confident

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Reviewed by Kerry G.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Effective, non greasy 👍

This serum has reduced redness (would probably be more effective if I had the discipline to use at night too!) and my skin definitely looked brighter within two weeks. It absorbs quickly and doesn’t feel greasy. I’ll definitely stick with this one.

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Reviewed by Megan R.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Dry
Skin Concerns
  • Dryness
  • Fine Lines & Wrinkles
Rated 5 out of 5
Review posted

Wish I had started earlier.

I have been wanting to try this serum for so long and now I wish I had started using it so much earlier.

I use the Vitamin B in my night time regime and there is a noticeable difference in the plumpness and hydration of my skin in the morning.

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